Scotland Prestige Awards 2025/26 Winner logo with a stylized orange and white circular emblem and text indicating the award and winner status.
A circular logo with a blue background, a yellow lightning bolt, and white text reading 'Scotland StartUp Awards 2025 Finalist'.
NRPT logo with purple swoosh and text 'National Register of Personal Trainers'

Burberry Fitness - Business Coaching

Launch Your Personal Training Business In 30 Days And Start Making Money From Your Passion

A man in a pink blazer and light blue shirt smiling and holding a Crystal award trophy at an awards event, standing in front of a backdrop with various logos and the words 'AWARD WINNER'.

Be your own boss and start a self employed personal training business

With help from award winning personal trainer - Malcolm Burberry.

  • Prestige Awards - Personal Trainer of the Year 25/26

  • Start Up Awards 2025 - Finalist

  • Great British Entrepreneur Awards 2025 - Finalist

The 30 Day Launch Plan is a remote learning 1-2-1 coaching program which will guide you from the moment you pass your level 3 PT qualifications through to launching your own company.

5 x one hour video call lessons and assigned tasks covering;

  • Finding Your Niche

  • Business Mechanics and Finance

  • Marketing and Brand Identity

  • Sales and Client Onboarding

  • Pre Launch Sign Off and Goal Setting

    The 30 Day Launch Plan - £500.00

Contact Me To Book
Certificate or award for Malcolm Burberry, a finalist in Scotland 2025, from the Allica Bank Great British Entrepreneur Awards, recognizing him as Burberry Fitness' Start-Up Entrepreneur of the Year with a photograph of him wearing a green sleeveless shirt.

Start earning money from doing what you love in 30 days

When I finally decided to change career in 2023 I left behind a senior role in the corporate world to follow my passion for fitness. I have used my prior experience to take my business from concept to being multi faceted, fully booked and award winning in 18 months.

I am passionate about the industry and want to share my expertise with the next generation of personal trainers who have recently qualified but are unsure where to go from there.

Create a branded, legal company with its own niche, sales channels and onboarding process in 30 days with Malcolm Burberry.

All business coaching plans are bespoke to your chosen niche with support provided throughout the 30 day period.

Contact Me To Discuss

The 30 Day Launch Plan -

What you’ll learn

  • A workspace with an open laptop, a notebook with a pen, a coffee mug, a glass of tea, and a vase of flowers on a wooden table in front of a window.

    The 30 Day Launch Plan

    The plan moves you from the mindset of a "qualified trainer" to that of a "business owner." Each hour is focused on actionable outcomes. 

    My Role: As a mentor and business coach my goal will be to guide, ask powerful questions, and hold you accountable. 

    Preparation: You will complete a pre-session questionnaire to understand your specific niche interests and initial fears. 

    Between Sessions: You will be assigned "Action Steps" as homework to maintain momentum. 

    Materials: Shared documents (like Google Docs) will be used to co-create your business plan in real-time. 

  • A man kneeling on one knee outdoors on a grass field, smiling at his phone, surrounded by fitness equipment including dumbbells, a bench, and training gear.

    Session 1: The Foundation & Niche (Hour 1) 

    Objective: To move from a newly qualified personal trainer to a self-employed specialist with a clear target market and a basic legal structure. 

    Discussion topics:

    - Defining your niche

    - Craft your service offer

    - Legal and administrative setup

  • A man in business attire using a tablet with financial charts on a desk with a yellow mug, pen, notebook, calculator, and documents, indoors with a plant and window in the background.

    Session 2: The Business Mechanics & Finances (Hour 2) 

    Objective: To establish your pricing, understand your costs, and set up the financial systems to smoothly administer your business. 

    Discussion topics:

    - Define your pricing strategy and competitor analysis

    - Create a business budget

    - Setup financial systems

  • A smartphone screen displaying a social media folder with icons for Pinterest, YouTube, Instagram, Clubhouse, Twitter, and Facebook.

    Session 3: Marketing & Brand Identity (Hour 3) 

    Objective: To build a simple, professional brand that stands out from the crowd and create a marketing plan to attract your first clients. 

    Discussion topics:

    - Develop your brand message

    - Create your digital presence

    - 30 day to launch marketing plan

  • A glass window with a yellow 'SALE' sign reflecting the street scene outside, including pedestrians, outdoor umbrellas, and buildings.

    Session 4: Sales & Client Onboarding (Hour 4) 

    Objective: To master the process of turning an interested prospect into a paying client with a seamless and professional experience. 

    Discussion topics:

    - Sales training

    - Design the client onboarding process

    - Plan programming for paying clients

  • Close-up of a white 'Open' sign hanging on a glass door, with blurred background.

    Session 5: Pre-Launch Finale & First 90 Days (Hour 5) 

    Objective: To conduct a final pre-launch check to see all stages have been completed and understood and create a strategic plan for your first three months in business. 

    Discussion topics:

    - Complete pre lunch checklist

    - Create 90 day roadmap

    - Launch business

Meet your coach

Malcolm Burberry

Man smiling and sitting on a wooden box, wearing athletic clothes and a fitness watch, against a black wall.

Fitness has been the cornerstone of my life for as long as I can remember. From competitive sports to strength training, I’ve always thrived on the energy, discipline, and fulfilment that an active lifestyle brings.

My fitness journey began in 1999 at age 15 when I first picked up weights to improve my rugby performance. What started as a way to get stronger on the pitch quickly became a lifelong dedication. The gym wasn’t just a place to train—it became my sanctuary, a space where I built not just muscle, but mental toughness, discipline, and a relentless drive to push my limits.

When I turned 40, I took a hard look at my life and realised I wanted more than just a job—I wanted a purpose. That’s when I decided to become a personal trainer, turning my lifelong passion into a way to help others.

I have now extended my coaching to help new personal trainers follow their dream and start their own successful business.

Still have Questions?

Contact Me To Discuss